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SKINCARE
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"No extensions needed. Seriously. Get ready for lashes that reach new heights! Essence mascaras deliver incredible definition and lift without the hefty price tag. Which formula is your favorite?"
| Specification | Detail | Explanation/Benefit |
| Primary Effect | Extreme Lengthening & Volume | Most formulas are designed for a false-lash effect (F.L.E.) without the clumps. |
| Texture | Deeply Pigmented, Buildable | Allows for multiple coats without flaking or looking spidery. |
| Long-Wear | Smudge-Free / Long-Lasting | Designed to resist flaking and fading throughout the day. |
| Wand Types | Fiber & Elastomer/Plastic | Utilizes different brushes (conical fiber for Lash Princess; flexible elastomer for Lash Without Limits) to cater to different volume and length goals. |