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SKINCARE
MAKE UP


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"Forget heavy, silicone-only primers. The Wet n Wild Serum Base primes by hydrating, leaving your skin plump, refreshed, and ready for all-day wear. The ultimate secret weapon for a dewy look."
| Specification | Detail | Benefit for User |
| Product Type | 2-in-1 Serum & Primer | Simplifies the routine by combining a hydrating serum and a makeup primer. |
| Base | Water-Based Formula | Lightweight, non-greasy, and absorbs quickly into the skin. |
| Finish | Luminous / Radiant Dewy | Preps skin for a foundation that glides on effortlessly for a smooth, even, and dewy complexion. |
| Key Action | Refines & Blurs | Softens the appearance of imperfections and refines skin texture. |
| Primer Effect | Longer-Lasting Wear | Helps makeup cling to the skin, preventing caking and feathering. |
| Skin Feel | Soft, Hydrated, Non-Tacky | Leaves skin feeling plump and nourished without a heavy or sticky residue. |